Taking coffee’s popularity at face value, one could be led to believe that all actors of the supply chain enjoy handsome margins. However, the reality is quite different, especially for coffee farmers; speculation runs rife in the industry and with cost of production well over the actual price of coffee, there's a real risk of farmer's quitting coffee plantations and selling off their farms.

For our client, Alexander Barrett, the lack of transparency and traceability in the coffee supply chain was the root cause of this predicament and he was determined to redress the balance by utilizing modern technology.