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Importance of UI/UX Design in Mobile App Development

22 January 2018

“Over 50% of Smartphone users scroll through their gadgets first thing after waking up in the morning.”

In today’s world, effective execution of UI/UX has made a drastic change in the fate of the mobile application development world. Thus, an intriguing user interface(UI) and an appealing user experience(UX) gives you a mobile application design that not only works flawless but is user-friendly too. In recent times, UI/UX define the basics of all the mobile apps developed, be it be an e-commerce app or a gaming app.

UX or user experience is the process of delivering a design which enhances the overall usability of the solution and provides user-friendly functionalities, resulting in an enhanced satisfaction to the end-user. The most important purpose of any mobile application is a smooth interaction between the user and the app.  The user experience takes into consideration all the aspects of the end-user interaction in the world of mobile applications.

User Interface(UI) on the other hand is the complete feel and look of the mobile app. Simplifying it, the core presentation and design of the mobile application falls under user interface.

A successful mobile application in terms of user-base is all about how enjoyable and user-friendly the interaction in the app is. Visually the app should be alluring, ensuring a perfect balance between the User interface and User experience is maintained. Therefore, businesses opt for a team of mobile app developers who can incorporate UI and UX effectively, amalgamate them for a seamless experience.

 

WHY IS UI/UX DESIGN EFFICIENCY IMPORTANT?



The core of any business is to offer a pleasant and handy experience to their engaged audience when it comes to making a successful mobile application. Organisations seek to enhance their brand image by taking their the mobile way, thereby generating traffic and revenues.

An alluringly designed mobile app offers an enhanced and seamless user experience to the target audience with its easy-to-use design interface. An ideal balance of Ux/UI design helps more and more users to download it and use your goods/services.

IMPORTANT UI/UX DESIGN ASPECTS



Here are few aspects of the user interface and user experience-

  • The consistency of colors, fonts, symbols icons and buttons is necessary. This will boost the usability of the app in terms of user-friendliness, making it easy for the app users to navigate within the application. Also, consistency will also help the business app to maintain an appealing user interface. Therefore, font and color combination play a very important role in creating an outstanding experience and feel of the mobile app. It also helps you stay consistent with the branding of the business.
  • Don’t use complicated styles, elements or visuals in the application. Let’s take an instance, if the visual or the content used is not simple or easy to understand, it will generate a limited fan or user base.
  • Hire or work with a highly professional UI/UX designer who understands and covers all the aspects of end-to-end user interaction within the application. Furthermore, the user should easily understand the ongoing processes while using the application. For instance, let’s take the basic function of the loading of the app content- there should be an icon or a visual to signify that the content is loading( take Apple’s spinning rainbow wheel for example).The key to achieving the best app design is to lessen the user’s time spent on the app as in giving him what he/she wants in the shortest duration of time.
     
  • Mobile application development is much more than exclusive and engaging designs. A much bigger need is a seamless flow of the app for the users with every action they take and also easy to understand content plays a vital role in the complete design.
     
  • Uniformity in the overall user interface of the mobile application is necessary. This will, in turn, help the end-users to determine the pattern of using the app, allowing them to get the access to the information available in the application with ease.

For a mobile application, the design is the first thing that lures the audience and UI/UX play an integral role in helping the app stand-out among the competition. Also, design elements are the primary differentiators which help the business to accomplish their set goals of creating an exclusive brand identity and value via their mobile app. Therefore, having an integrated and harmonious UI/UX in a mobile application not only help the business to attract more & more users but also enhance the customer satisfaction.

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Lakhwinder Singh Lead Developer - Mobility

Lead Mobile App Developer, covers wide range of technologies applied to the development of websites and business applications too. Enjoys doing creative things in Mobile and is passionate about developing unique Mobile Products.

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