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Planning to launch a mobile app for your business? Well, here are few insights that you must follow

09 February 2016


Planning to get started with a mobile application for your business? Not sure about the pros and cons that tag along with the development of a successful mobile app platform? DebutInfoTech has come a long way in helping users with such preliminary issues, and we make sure to carve a successful execution of mobile app building strategy. We have substantial knowledge about the design, development, execution, specifications, and seamless support for the app. We leave no stone unturned in providing a well-thought roadmap for the building and marketing of a mobile app.

We are here to solve your problem and give you a kickstart for building a cool mobile app. We have curated a list or guideline that will help you to plan a result-oriented mobile app. This list will act as a heads-up for you to think thoroughly before taking the decision.

Mark your target audience or set of users and plan the app layout as per their preferences
Mobile apps do not have a wide area of input, especially when we are comparing their usability with web interface. Hence, it is important to plan the sections and segments of the app carefully, so that there is less clutter.

Here are the key points to take care of:

- Don’t include long texts; keep it short and simple
- Don’t include small buttons and input fields
- Readability is paramount, make sure your app does not have bad colour combination
- Fields should be relevant and based on focused products
- Utilise smartphone’s connectivity features such as sensors and GPS
- Take references from studies that reveal the area of usage for tablets, smartphones, and phablets

Customise your app by taking cue from users’ personal data and integrate it for various channels
Mobiles have become a mirror of user’s preferences and lifestyle. You can easily benefit from the available information regarding user’s navigation history, top searches, most visited pages. All this data will give you a chance to make your app more personalised and serve as per user’s choice. You can easily make use of all such data for multiple channels, and it should be based on “input once” principle.

Keep it interesting and dynamic
Every successful app on the market has one secret behind its growth, and that is its dynamic nature. Such apps offer users a good reason to come back and check out the app frequently. It means that your app should have one ‘unique’ form factor that will make it appealing to the users.
Give users a reason to keep checking your app by regularly offering them something new. Think of adding new or improved functionalities, but also by making it possible for the user to interact with the company or with other users.

Stay updated and make it run quickly
Make sure that your app is frequently updated with all the latest information that your users gotta know. The new information must be made available on the app first, and thereafter to the web platform and media. One more thing that you should keep a check on is the execution of the app. It must load faster and should keep overall operation quick and easy for users.
‘Update’ is the keyword here, it also means that you must roll out new versions of your app frequently. In this way, you will be able to match the requirements of the OS that the user’s smartphone requires.

Easy connect with social media
The app should be bridged with the popular social platforms such as Facebook, Twitter, Pinterest, Instagram, WhatsApp . There should be a dedicated social share button that will allow users to share the content of your app on their social accounts. It has a dual benefit, as it will act as an effective marketing tool for your business as well.
These are the key points that one should keep in mind before coming up with a mobile app. In case you need an expert help in the development of your mobile app, you can contact us for starting a successful association.

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Lakhwinder Singh Lead Developer - Mobility

Lead Mobile App Developer, covers wide range of technologies applied to the development of websites and business applications too. Enjoys doing creative things in Mobile and is passionate about developing unique Mobile Products.

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