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The media and entertainment sector is experiencing increasing fragmentation, with more than 400 video streaming services competing to attract users' fleeting attention and generate profits.

However, due to all of these providers, users face similar issues, such as the challenge of providing personalized content recommendations and dealing with inauthentic reviews.

Our clients, Markus Straarup & Morten Schroeder, had envisioned a platform that eliminates this cluttered experience and allows users to easily discover and enjoy their preferred movies, books, podcasts, and TV shows.

Challenge - Building A direct-to-customer (DTC) Personalized Recommendation Platform That Delivers Value To Customers

Markus & Morten aimed to build a personalized recommendation platform to help millions of users narrow the universe of streaming to their unique tastes. Following this, they want to reinvent the old-age or inauthentic content recommendation approach.They decided to create Friendspire - a collaborative filtering platform which would facilitate searching, saving, and sharing great content with friends and family.


The pursuit of a flawless team begins

The road to success for a product idea is never easy, and it was no exception for Morten and Markus. They had an innovative plan to venture into the recommendation market but lacked the right technology partner to bring their vision to life. Eventually, they turned to Debut Infotech to help them build a robust app for both iOS and Android platforms.

Our team of skilled developers in India not only comprehended the idea rapidly but also probed further to assess the practicality of specific features and proposed workflows. This gave the duo the confidence they needed to move forward.

Finding the right technology partner is key to turning a great idea into a successful product, and Debut Infotech helped Markus and Morten achieve that.


Friendspire: From POC to Full-scale Development and Rapid Market Traction

The story of deploying the Friendspire POC and getting hired as a full-time unit is a testament to the power of innovation and hard work. It's an inspiring tale of how a small project can turn into something big with the right mix of talent, dedication, and market demand.

The rapid market traction that followed the deployment of the POC took everyone by surprise and opened up new opportunities for growth and development.

As a result, a strong relationship was built with the client, who showed appreciation for the team's efforts by giving goodies to the best developers every week. This story reminds us that success is not just about talent, but also about building strong relationships with clients and partners.

Value Delivered


Allows users to create a library and keep track of their favourite stuff.


Helps you to connect with your friends and share your suggestions with them.


Saves your precious time by seeing genuine reviews.


Provides personalized recommendations regarding TV shows, movies, books, podcasts, and restaurants.

Result plant image

Result- Seed Funding & Early Stage VC

Friendspire, the social platform for recommendations that assists users in discovering movies, TV shows, books, and podcasts based on their friends' suggestions, has successfully garnered a seed capital of $300K in March 2020, and a further $260K in April 2021.

All in all, Friendspire's success is a testament to the power of social recommendations and the importance of having the right tech partners like Debut Infotech to bring a unique product idea to life. With its innovative approach and dedicated team, Friendspire is poised for continued success and growth in the years to come.



Spotlight on How Debut Infotech Assist Riding a Wave of Opportunity

‟We initially chose Debut InfoTech for their clean design concepts and friendly professional approach. Since then, they have surpassed all expectations, and become an integral part of our team - continually developing complex and elegant product updates in record turnaround time. Their whole team is a pleasure to work with and has truly allowed us to take our vision and turn it into a reality.‟


Markus & Morten

Founder of Friendspire.


Have a similar business proposal in mind? Let's Start a conversation

To ensure Markus and Morten didn't waste their resources on an idea that couldn't be fully supported by existing technology, the Debut Infotech team suggested starting with a Proof-of-Concept (PoC). The team integrated Artificial Intelligence technology and predictive analytics into the PoC, and it performed remarkably well. By leveraging their friends' recommendations, users could quickly and easily discover their preferred movies, TV shows, songs, and more, thereby simplifying the process of sifting through a vast array of options.

With our years of experience in the industry, we have developed a deep understanding of what it takes to build a successful social recommendation online platform. From conceptualization to execution, we work closely with our clients to ensure that every aspect of their business is carefully crafted to meet their specific needs and goals. So, if you're an entrepreneur with a similar business proposition to Friendspire, then it's time to talk with us.

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