Introduction In this era of technological advancements, the mobile app economy is burgeoning. According to a report by eMarketer, nearly ...
“Your mobile device is the easiest portal into your digital self.”
No one, on the surface of our planet, doubts that mobile is the future of the web. Well, we have crossed a milestone, where businesses could ignore mobile users a couple of years ago. Today, if your business isn’t ready for the mobile, you are in trouble.
According to Gallup survey, About three-quarters of Americans, check their mobile phones at least once per hour. In such an atmosphere, it would be a no-brainer to ignore the mobile users. Be it biometrics, sensors, augmented reality, 3D gaming or cameras-these features make mobile app development, the need of the hour for any business.
Let’s have a look at the perks of a dedicated mobile app.
- Elevated Engagement
Presently, over 83% of all smartphone users start the day by looking at their smartphones and using one app or the other. In such an atmosphere, a higher engagement rate is expected from mobile apps, as compared to websites.
Also, adding a ‘help desk’ feature within your app can help communicate with customers seamlessly. OpenTable, an online restaurant booking service, developed its entire business model around this aspect. Hence, instead of calling up your restaurant for a table, you can book one within 5 clicks on their platform.
2. User Experience
Mobile apps are expected to be faster than the conventional websites. The USP of a mobile app is seamless performance, with a user-based design, which eventually, results in driving more action and leads to greater number of engagements.
When it comes to hiring a mobile app development Company, you should make sure that emphasis is laid on user-based design. Obviously, customers are the end-point of our interaction and satisfying their intent means greater returns on your investment.
3. Repetitive Usage
If your business is of the kind which receives repetitive customer visits, it is beneficial to have a native mobile app. Mobile websites, though easily accessible, come with lags and downtrend the user experience. A native mobile app, on the other hand, enables seamless operations and drives a greater number of customer interactions.
Starbucks, for example, launched a native mobile app to enable hassle-free order placements and payments. In return, the app users were offered payback rewards for their purchases, making it a win-win for both entities
4. Customer Insights
One of the biggest perks of a mobile app is the volume of customer data that can be gathered through it. Through app analytics, you can easily identify the most profitable areas of operation, customer needs and also the overall performance of your app.
These insights help identify the actual expectations of the end-consumer. Later, the data can be leveraged to enhance products, identify new business areas, and in development of solutions that satisfy the customers’ demands.
5. Marketing with Location Tracking
When you include location tracking feature in your mobile app, you can explore a new avenue of customers by targeting them on the basis of their location. Currently, some of the most successful shopping apps use location-based notifications to alert users about relevant discounts and deals available in the nearest store to their location.
6. Customer Loyalty
If you plan on staying long in the business,you must consider building customer loyalty through your mobile app. We are well-aware with the horde of advertising channels, which collectively, have a lesser impact on customers owing to multiple channels.
Mobile Apps, on the other hand, help develop a true and sincere connection with your end-customer. Through effective content and product curation, you can have their loyalty in return enabling your business to grow for years to come.